Case study Royal Dental Center, West Bloomfield, Michigan

From buried at #81 on Google to nearly 15 new patients in one month.

Royal Dental Center had an old website and Google Ads that brought in almost no new patients. We gave the practice a new brand, rebuilt the website, fixed the Google profile and her listings, and rebuilt the ads. Here is what changed.

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#81 → #2
on Google for cosmetic dentistry in West Bloomfield
#1
in the Google Maps box for “cosmetic dentist near me”, searched at the practice
~15
new patients in one month
Under half
of the $2,000 a month ad budget she planned, actually spent

Google rating up from 4.7 to 4.9, with nearly 50 new reviews.

Before

A great practice that patients could not find.

Buried on Google

Royal sat at #81 on Google for cosmetic dentistry. Almost no patient ever scrolls that far.

An old website that brought in almost nothing

Built by a large dental marketing agency, it looked years out of date, and almost no new patients came through it.

Ads that wasted money

Automated Google campaigns that could not be aimed, so the budget went to the wrong searches.

The website

Before and after.

Before

Royal Dental Center's old homepage: a blue header, a generic photo of a smiling older couple and the line Comprehensive dental care for the whole family.

After, rebuilt by DentalRun

The Royal Dental Center homepage we rebuilt: a team member caring for a patient behind the headline Your Dentist in West Bloomfield, MI, a Book Your Visit button, and office hours, location and contact.
Their city is in the headline on purpose. For a Miami practice, it would be yours.

What we fixed

Six fixes, one team.

  1. Gave the practice a new brandA new logo and a modern look, carried across the website and the Google profile.
  2. Rebuilt the websiteA fast new site built around the treatments and the city patients search for, with a page for each main treatment.
  3. Fixed the Google Business ProfileCosmetic dentist set as the main category, every section completed, and the profile kept active.
  4. Cleaned up her listingsChecked her listings across the web and corrected the ones that were wrong.
  5. Rebuilt the Google AdsCampaigns aimed at the treatments she wants more of, like implants and cosmetic work, shown only to people searching for them.
  6. Made booking easyEvery Book button opens online booking, so a patient can book at 9 PM without calling.

After

Found, chosen and booked.

Today Royal shows #1 in the Google Maps box for “cosmetic dentist near me” when searched at the practice, #2 for “dentist near me” and #3 for “teeth whitening near me”. In the last month alone, the practice saw nearly 15 new patients. Its Google rating rose from 4.7 to 4.9 stars with nearly 50 new reviews, and it spends under half of the ad budget Dr. Manal planned.

Shared with Dr. Manal’s permission.

Want this for your practice?

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Rankings checked on Google in 2026. The Maps position was measured from the practice, and the patient count comes from the practice. Every practice starts from a different place, and results take time.